Marketing Tips for Printing Products | Image Magic Printing

Poster printing is ideal for promoting products, services, and events in your shop or around town. With Image Magic’s full color poster printing, you can get great quality at a lower cost. We offer a variety of poster printing options to match your marketing goals.

Business Advertising with Poster Printing
Posters are commonly used for events and concerts, but they also work well for business promotions. Posters help you build awareness quickly and grab attention like a small, affordable billboard.

Tourism Poster Printing
Tourists often look at posters to discover local activities. If you serve tourists, place posters near brochure racks and high-traffic areas. The more people see your brand, the more likely they will visit.

Posters for Local Listings & Promotions
Realtors use posters to feature property listings—this idea works for many businesses too. Combine multiple offers on one poster and display it in your office, shops, or community boards.

Extra Benefits of Poster Marketing
Posters do more than promote—they create conversations. While distributing posters, bring business cards or coupons and engage people who show interest. This can lead to real sales opportunities.

Flyer printing is simple, fast, and affordable—making it one of the most effective marketing tools. Flyers can help drive repeat customers, promote new launches, and increase event attendance. Here are a few ideas to spread your message with full color flyer printing.

Flyers as Personal Invitations
Use flyers to personally invite people and share key information about your products and services.

Flyers for Business Networking
Partner with complementary businesses and exchange flyers. Share printing costs, promote each other, and reduce your marketing expenses.

Flyers for Trade Show Packets
Many events allow flyers in entrance packets. You can also create your own packets to distribute to attendees.

Create a digital brochure or catalog on a CD/DVD for direct marketing. A CD/DVD can link users to your website, organize resources clearly, and include downloadable materials. You can bundle it with printed catalogs, sales folders, product videos, or a short commercial. This helps reduce printing costs while directing customers online to sign up for offers or newsletters.

CD & DVD case catalogs work well for prospecting
CD/DVD direct mail stands out compared to crowded email inboxes. The key is to provide a reason that interests customers enough to open and explore it.

Booklet printing is effective for marketing, education, and brand awareness. A well-designed full color booklet helps position your business as a professional expert. Simple and informative booklets often become the most successful marketing tool because they help customers make confident buying decisions.

Promote your products with full color booklets
Visuals are powerful. Booklets help present product features, benefits, and service details clearly and attractively.

People trust printed booklets
Printed information feels more reliable than online content. A booklet helps build trust, increase credibility, and set you apart from competitors.

Every message sent on printed letterhead represents your brand. A professional letterhead builds trust and strengthens your company image. Letterhead printing can be produced in 1 color or full color (4 color).

Key elements include your logo, phone number, address, and website. You may also include a tagline or slogan to differentiate your business. Use consistent colors and layout to reinforce your branding.

Use different letterhead styles for different messages
Consider having 2 designs: one formal for quotations and official documents, and one casual for thank-you letters or friendly communication. Make sure your letterhead design matches the tone of your message and reflects your business values.

Use envelope printing to promote your business, services, or products. Even invoices and statements can become marketing opportunities. Print envelopes in 1 color or full color to increase brand awareness.

Besides your logo and branding, use available space for marketing messages such as:

- Reinforce your brand image and professionalism.

- Print your mission statement to strengthen trust.

- Use a customer testimonial to impress recipients.

- Highlight a unique advantage that sets you apart.

- Add a simple thank you message to show appreciation.

Every business uses envelopes—so make yours stand out and work as a marketing tool, not just packaging.

Think of postcard printing as a quick preview to attract customers. Use a strong message and clear call-to-action. Keep it direct and simple, and guide readers to your website, store, or phone number.

Jumbo postcard printing
Jumbo postcards make a strong statement, like a billboard in the mailbox. Balance the design to avoid overcrowding, and match message size to postcard size.

Prospecting with postcard printing
Mailboxes today are less crowded, making direct mail effective again. Combine postcards with email campaigns to improve response rates.

Tips to reduce postcard printing & mailing costs
Clean your mailing list, remove duplicates, and target the right audience. Better targeting improves response while reducing costs.

Multiple touchpoints work best. Combine 2–3 postcards with email blasts and follow-up calls for better ROI.

Brochure printing is one of the best ways to share information about products, services, events, and procedures. Brochures support marketing, advertising, education, and fundraising. They can be used as mailers, counter displays, handouts, and customer guides.

Brochure printing works
Brochures appear everywhere because they are effective. Tourism, clinics, museums, schools, and organizations use brochures to educate and increase engagement.

Make brochure printing work for you
Use brochures to build brand identity, increase credibility, list services and prices, provide maps, and guide customers through decisions.

More ways to use brochure printing
Include brochures in sales kits, display stands, trade shows, restaurants, and events. If you want to spark interest and generate enquiries, full color brochure printing is a great solution.