Start with how the flyer will be used

The best flyer is not automatically the largest or thickest option. It is the format that gives the reader enough space to understand the offer and take the next step. Begin with where the flyer will be handed out, displayed or packed. A counter insert needs different proportions from a property listing, event programme or restaurant promotion.

Image Magic lists multiple flyer products for short runs and larger campaigns. Browse the flyer and brochure printing range first, then select a product whose live calculator shows the size, paper and quantity you need.

A6, A5, A4 and DL flyer sizes compared

Quick selection table

If unsure, print the layout at actual size on an office printer. Check whether body text, prices, disclaimers and the QR code are comfortable to read without zooming.

Choosing flyer paper

Paper affects colour appearance, handling and perceived value. Uncoated Simili-style paper has a more natural surface and can be useful when recipients may write, stamp or tick boxes. Coated art paper provides a smoother surface often chosen for colourful photographs and promotional graphics. Heavier stock feels more substantial but can increase cost, weight and storage space.

Do not choose paper by gsm alone. Consider opacity for double-sided printing, surface finish, fold requirements and the way the flyers will be carried or inserted. Available stocks vary by product, size and production route, so treat the current online selector as the final specification rather than assuming every paper is available for every combination.

Single-sided or double-sided?

Single-sided printing works well for notices, simple offers and posters that will be pinned to a board. Double-sided printing can add directions, a menu, terms, product details or a second language without enlarging the finished piece. However, both sides need a clear visual hierarchy. Avoid placing essential information too close to trim edges, and consider how the flyer will be held so the reverse side is not overlooked.

How quantity affects the order

Quantity should follow the distribution plan, not a guess. Count the number of outlets, event days, sales staff, deliveries or mail packs, then add a sensible reserve for replacements and unexpected demand. Ordering far more than needed can waste budget if prices, dates or offers change.

Short-run digital options can suit testing, urgent campaigns or multiple small batches. Higher quantities may offer a lower unit cost through a different production setup, but require more lead time and storage. For low quantities, review the verified Express Flat Flyer options. For a campaign starting from 100 pieces, compare the current Affordable Fast Print Flyers specifications. Always rely on the live calculator for the current combinations and schedule.

Artwork checklist before ordering

• Use the exact finished dimensions and orientation selected in the calculator.
• Extend background colour and images into the required bleed area.
• Keep logos, text, QR codes and prices inside the safe area.
• Use clear, high-resolution images and embed or outline fonts where appropriate.
• Prepare CMYK artwork when required by the printer’s artwork guide.
• For double-sided flyers, label the front and back clearly.
• Test every phone number, URL and QR code from a printed proof at actual size.
• Check dates, prices, addresses and promotion terms before approval.

A QR code should support—not replace—a readable web address or call to action. Leave enough quiet space around it, avoid placing it across a fold or trim edge, and test it with more than one phone.

Common ordering mistakes

Frequently asked questions

What is the most popular general-purpose flyer size?

A5 is a practical starting point because it is easy to distribute while still providing useful space. The best size depends on the amount of content and where it will be used.

Is DL the same proportion as A4?

No. DL is a narrow format, commonly 99 × 210mm, while A4 is 210 × 297mm. Use a dedicated DL layout rather than simply shrinking an A4 file.

Should I choose thicker paper?

Choose based on handling, presentation, mailing weight and budget. A heavier stock may feel more premium, but a lighter paper can be appropriate for high-volume handouts or inserts.

How many flyers should I print?

Calculate planned distribution by location and campaign day, then add a reasonable reserve. If the artwork may change, a smaller first batch can reduce obsolete stock.